青云英语翻译

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跨国商业广告是商品的一种营销形式的跨国界和跨文化。其不仅出售商品和服务给外国消费者,广告的活动内在精神是实际上的跨文化交流活动。如宝洁公司和赌博为了占领中国市场,广泛使用的中国代言人在广告中。可口可乐穿上传统服饰在春节广告送出的祝福中国人民。广告是一种商业的营销方式,但它也是一种文化。这是因为核心的商业广告是一种商品,和产品本身是一种文化载体。商业广告也是一个文化交流。摩托罗拉、 诺基亚、 西门子、 IBM、 等,这些高科技产品,打动消费者最终赢得了较高的客户忠诚度,以及其优良的产品质量和一流的服务,很可能,透过宣传和推广的广告文化。

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跨国商业广告是一商品跨越边界和相反的文化的营销形式。它的不仅出售商品和服务为外国消费者,给活动固有精神做广告实际上是文化间的交换活动。例如Procter和赌博为了占领中国市场,对广告的中国发言人的广泛的用途。

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